Adding Video Transformations to customers promo orders increases your gross revenue per order. In addition, each one of those sales can drive demand for back end orders. So each VT sale not only increases your gross revenue per sale, it can also increase the number of sales per customer.

Adding VT to your standard promo order requires little effort. Chances are your existing sales and customer support staff can handle hundreds of VT sales with no additional staff. That makes those VT sales practically pure profit.

Campaign maintenance is the key to your customers marketing success and your financial success. The basic campaign is stocked with a 1,000 view capacity. As people view your customers' video, they deplete that capacity. To keep their campaign running, you place your customers orders for view packs which replenish the view capacity. Placing orders for view packs is a service to your customer and a back end sale generator for you.

The longer their campaign runs, the more likely they will want to update their video message. For instance a video for a sale may expire (Presidents Day Sale!). So they need to update the video for the next sale and each campaign update is another back end sale for you.

A successful campaign can easily require a view pack per month and multiple updates per year. Those back end sales of view packs and updates generate revenues long after the initial campaign sale and quickly exceed front end revenues.

This illustration is intended to show how VT can drive revenues and profits for even the smallest distributor. Notice how the recurring revenues from back end sales exceed your initial VT campaign sales. Your results may vary.

Sell 3 VT campaigns per month for one year and your gross campaign revenues reach $36,000 Those campaigns could easily drive back end sales of view packs totaling $49,500. Those campaigns can also drive back end sales of updates totaling $7,200.

You know that at least 80% of all businesses are already invested in video marketing. So most of your customers have already committed to video marketing.

The return on their investment depends on how many times people see their video. The more views they get the better the return on their investment. That's where you and VT come in.

If your customer distributes 2000 VT enabled promo items, they can easily garner more than 2000 views. Most people will scan the promo item more than once and share it with a friend or co-worker who will scan it as well. So it's not hard to see how 2000 items can generate 3000 to 4000 views in a short time.

In addition, you know that people hang on to promo items. That means they can continue scanning and viewing the video for months, even years. That's why nothing beats a VT campaign for improving the return on their investment in video.

So talk to your customers, identify who has already invested in video marketing. The larger their investment in video, the more they need VT. That's where you can easily sell 3 campaigns per month or more.

But what about the large promotional products distributors? In the ASI 2020 Top Forty, half of the distributors reported gross sales in excess of $100 million. Such large distributor organizations generate a tremendous volume of orders every month. Adding VT to one hundred of those orders is clearly possible.

This illustration is intended to show how VT can drive revenues and profits for a large distributor organization. Notice how the recurring revenues from back end sales exceed your initial VT campaign sales. Your results may vary.

Sell 100 VT campaigns per month for one year and your gross campaign revenues reach $1,200,000. Those campaigns could easily drive back end sales of view packs totaling $1,650,000. Those campaigns can also drive back end sales of updates totaling $240,000.

Just like the illustration above, you know that at least 80% of your customers are already invested in video marketing. So many of your biggest customers have already invested heavily in online digital video marketing. But they have also invested heavily in social media, email, their web site, landing pages and more.

In an effort to get their video seen, they have posted it in several different places or channels. The more views they get, the better the return on their investment. That's where you and VT come in.

We've already seen how 5000 VT enabled promo items can easily generate more than 10,000 views. And because people share the product and hang on to the product for months, it could generate 20,000 or even 40,000 views.

In large integrated campaigns, the actions in one channel can influence the results in another. When someone views a YouTube video in a VT campaign, it increases the count in their youtube channel. If that VT view drives the prospect to the company's landing page, it increases the traffic count there as well. In these large integrated marketing campaigns, a VT promo product can improve results across several different marketing channels.

With your VT promo campaign you control who receives your promotional item. So you can put your campaign literally into the hands of your prime target audience. And because bots can't infiltrate VT, you know that all those views are from real people.

That's why nothing beats a video/promo marketing campaign. For the large corporate client, VT improves the return on their marketing investment not just in video but social media, email, web site and more. Nothing beats VT.

So talk to your big customers. Find out how they are invested in marketing overall. The larger their investment in marketing, the more they need VT. That's where you can easily sell hundreds of campaigns per month.

As we discussed above, each VT campaign comes with a 1,000 view capacity. But if your customer is going to hand out (or deliver) 5,000 pieces, they will need at least a 5,000 view capacity for the first day or two alone. So you need to provide them with at least 3 view packs with their initial order. So that basic campaign sale of $1,000 is now a $2,500 sale. So your "back end" sales actually started up front.

And how often will they want to update that video with a new and improved video? Campaigns like these tend to generate a lot of back end sales for views and updates.

Large volume campaigns can generate hundreds of thousands of dollars in revenue. That's what you are seeing in that illustration, the exponential growth potential.